Singapore furniture production value year all grow 15%

Global furniture production production value is obtained every year since 2002 6 to 8% growth, the furniture value of output of Singapore is average and annual obtain 15% growth, tower above of more average than the whole world growth is one times closer.

At present global furniture makes production value amount to above of 265 billion dollar, and global furniture industry comes nearly 10 years also all previous classics changes significantly, the share that the Asia holds global furniture to export from 1996 18% add to 30% 2005, european portion the corresponding period however from 66% decrease to 54% .

Lin Xun of minister of Singapore trade industry is in the international furniture center a few days ago by force (Interna-tionalFurnitureCentre, abbreviation IFC) opening ceremonially points out, manufacturer of this locality furniture is hopeful express to be able to be achieved a few years next one year the growth of 20% .

Current, singapore is had in what global furniture exports the market rate for 0.7% . Board of Singapore furniture industry (SFIC) chairman Huang Songren predicts this market is had rate will add 2015 to 1% , lin Xun is strong place the end of 2% however, if everybody adopts innovation and design, brand to model,point out with internationalization these 3 are politic, this target is in nearly actually very close.

Lin Xun says by force: Line of business of furniture of “ this locality can be attributed to two elements in the growth of global market. Above all, international is obtained to approbate on the capability that company of this locality furniture provides originality and high quality product in production. More important is, they are very reliable partners. ”

At present line of business of this locality furniture is faced with “ the formidable competition of two respects. The first is the Europe with long history and the high quality that American manufacturer produces and design only beautiful furniture. The active lower the price that another masses furniture manufacturer that is rising market accepts is politic. In addition, another big challenge is how to achieve environmental vitality (Environmentalsus-tainability) . ”

To retain competition ability, lin Xun is strong the main strategy that points out company of this locality furniture can use innovation and design to be discriminative product. For example, stylist can use the phyletic tradition with particular this locality to design distinctive furniture. Because this locality market is lesser, internationalization also became one of strategy with this locality indispensable enterprise.

　 The brand is modelled also is one old strategy

　　Additional, of the brand modelling also is one old strategy. Mark new bureau (SPRING) and bureau of development of Singapore international business (IESinga-pore) developed “BrandPact” brand plan for this locality enterprise, assist them to develop a brand. Come nearly 3 years, more than 130 companies already answered this plan, included 12 furniture company among them.
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